Due to growing interest in healthy eating across Europe, in 2017 the City Council of Vitoria-Gasteiz adopted the city's Agriculture/Food Strategy Municipal Action Plan. The action plan was adopted by the council in collaboration with organizations, citizens, and associations interested in the matter. The ultimate goal of the plan is to promote sustainable production and increase the production and consumption of high-quality food. The action plan includes five strategic routes; each route incorporates city-wide projects relevant to their scope. The five routes include: (i) adapting planning regulations for sustainable agricultural practices; (ii) promoting sustainability actions within the food chain; (iii) promoting demand for locally produced, organic food products; (iv) raising public awareness on sustainable food production and consumption; and (v) executing the adopted actions effectively. Apart from making the Vitoria-Gasteiz's food system more sustainable, the plan also seeks to strengthen the relations between all stakeholders for the joint development of a Sustainable Agriculture/Food Strategy for the city.